VetPlus
Brand Story + Recruitment Film
Client: VetPlus
Sector: Veterinary Care / Animal Health / Rural & Regional Services
Location: Rotorua & Taupō Region, New Zealand
Film Type: Brand Story + Recruitment Film
Your Role: Writer / Director / Cinematographer / Editor
Overview
VetPlus is one of the Bay of Plenty’s most respected veterinary groups — delivering large-animal, small-animal, emergency care and rural services across the Rotorua and Taupō region. Their focus is simple: a strong team culture, deep community connection, and a commitment to animal wellbeing.
This project began before the COVID pandemic, with early planning and a two-day reconnaissance trip to meet the team, understand the landscapes, and begin shaping the story. When lockdowns hit, the entire production paused — and once restrictions lifted, we completed a full three-day shoot across the region to finish the films.
The outcome was two core pieces:
A brand story film reflecting VetPlus’ values and community impact
A recruitment film to help attract veterinarians, nurses and support staff in a tight labour market
The Approach
1. Deep Understanding Before Production
Before shooting a single frame, I spent time with VetPlus leadership and staff to understand:
Their culture
Their mission
The challenges of recruiting high-quality veterinary professionals
What new staff want and need from an employer
How to authentically represent the community they serve
This early process shaped the visual language, interview structure and the emotional tone of the film.
2. Two-Phase Production (Pre-Covid + Post-Covid)
Phase 1 – Pre-Covid reconnaissance (2 days)
Visited clinics and rural operations
Met vets, nurses, farmers, families and staff
Established key story themes
Identified filming locations, farms, and natural environments
Built trust and clarity around the message
Phase 2 – Post-Covid main shoot (3 days)
Once restrictions lifted, we completed a fast and focused three-day production involving:
Large-animal callouts
Small-animal clinic workflow
Rural and farm environments
Emergency care sequences
Interviews with vets, nurses, leadership and support staff
Community interactions
Aerial footage across the Rotorua and Taupō landscapes
The goal was realism and warmth — not staged acts, but genuine moments.
3. Editing & Storycraft
Based on what we learned about the team and their culture, I crafted both films to highlight:
Why VetPlus is a great place to work
How they support and uplift their staff
The emotional connection between vets and the communities they serve
The beauty and variety of the region
The mix of rural and urban veterinary work
The depth of care shown by the team
Post-production included colour grading, sound design, motion graphics and two separate narrative cuts tailored to brand and recruitment audiences.
Overview
VetPlus is one of the Bay of Plenty’s most respected veterinary groups — delivering large-animal, small-animal, emergency care and rural services across the Rotorua and Taupō region. Their focus is simple: a strong team culture, deep community connection, and a commitment to animal wellbeing.
This project began before the COVID pandemic, with early planning and a two-day reconnaissance trip to meet the team, understand the landscapes, and begin shaping the story. When lockdowns hit, the entire production paused — and once restrictions lifted, we completed a full three-day shoot across the region to finish the films.
The outcome was two core pieces:
A brand story film reflecting VetPlus’ values and community impact
A recruitment film to help attract veterinarians, nurses and support staff in a tight labour market
The Outcome
VetPlus received two cornerstone films that continue to help them build brand trust and recruit world-class veterinary talent.
The brand film communicates who they are: genuine, community-oriented, deeply committed to animal care.
The recruitment film speaks directly to prospective staff — showing the lifestyle, the environment, the culture and the purpose behind the work.
These films have been used for:
Website & brand launch
Recruitment campaigns
Job listings & onboarding
Social media marketing
Local community presentations
Staff and stakeholder communications
Delivered Assets
Brand story film (3–5 minutes)
Recruitment film (2–3 minutes)
Cut-down social edits
B-roll library (rural, clinic, landscape, interview footage)
Still frames for web + print
Aerials and landscape establishing shots
Planning something similar? Let’s talk.
If you’re building films that mix community, people, care and storytelling — I can manage the full process from discovery to delivery, shaping the story with authenticity and intent.