Client: Linde Material Handling
Partner: Fonterra
Sector: Industrial / Automation
Location: Darfield, Canterbury
Deliverables: Brand film + cutdowns (multi-aspect)
Production: Filming + editing
Automating Scale: Linde MH x Fonterra Darfield
Case Study.
Project Overview:
For this collaboration, we partnered with Linde Material Handling (Linde MH) and Fonterra at their Darfield processing site—the largest dairy processing facility in New Zealand. Linde MH, one of the world’s leading forklift and material handling companies, teamed up with Fonterra to introduce Automated Guided Vehicles (AGVs) to streamline the pallet handling process.The Challenge:
The key challenge was capturing the efficiency and innovation of these AGVs in a working environment with strict health and safety protocols. Darfield is a complex site with numerous no-go zones due to the automated vehicles. Navigating these and filming both indoors and outdoors—including drone footage inside large warehouses—was a unique logistical puzzle.
Approach:
Working alongside Linde’s marketing manager, who flew in from Australia, we conducted a thorough on-site recce to plan our shots and understand the safety boundaries. While pre-production was handled by Linde’s Australian agency, our role was to execute the filming and editing.We captured in-depth interviews with key Fonterra and Linde stakeholders, illustrating how the AGVs dramatically reduced manual pallet handling and improved operational efficiency.Filming included both interior and exterior drone shots, showcasing the AGVs in action and the scale of the Darfield operation.
The Outcome:
The final deliverable was a series of three to four videos in various aspect ratios (landscape, square, and portrait) to suit different platforms. Despite a detailed post-production process involving multiple review rounds, the project successfully highlighted Linde’s technology and Fonterra’s operational improvements. The footage was also repurposed for print media and billboards, giving the campaign extended reach.Planning a brand story in a complex or safety-critical environment?
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