CAMEX Civil – 25 Years Brand Story
Client: CAMEX Civil
Sector: Civil Construction / Infrastructure / Earthworks
Location: Cambridge & Taupō, New Zealand
Film Type: Brand Story / Heritage Film / Culture Film
Your Role: Director / Lead Cinematographer / Editor / Creative Lead
Overview
CAMEX Civil is a multi-generational civil construction company serving Cambridge, Taupō and the greater Waikato region — known for their values-driven culture, their commitment to quality, and their long history of serving their community.
This project began with a simple piece of serendipity:
I posted a film on LinkedIn.
The CAMEX CEO saw it and reached out — looking for a brand story that would celebrate 25 years of people, projects, family legacy and values.
The brief was clear:
Create a film that honoured their history, showcased their team, and helped strengthen internal culture across the organisation.
It became one of the most meaningful and collaborative brand-story films I’ve directed.
The Outcome
The 25-year brand story has become one of CAMEX Civil’s most important cultural assets.
It has helped:
Strengthen internal identity
Onboard new staff with deeper context
Build trust across crews and management
Communicate values to partners, councils and clients
Celebrate a family history with pride
Externally, the film acts as a showcase of CAMEX’s craft, character and community impact.
Internally, it has become a culture-building tool — a shared visual story of who they are and why they exist.
Delivered Assets
Full 25-year brand story film (long-form)
Shorter cutdowns for digital + socials
Two-camera interview library
B-roll library across operations
Still frames for print + internal presentations
Aerials + trucks + earthworks action sequences
Planning something similar? Let’s talk.
If your company has a long history, strong values, or a story worth telling, I specialise in brand-story films that capture the people behind the work — not just the work itself.
The Approach
1. Pre-Production & Story Development
This was a long, rich story with decades of growth, family legacy and many different voices.
I spent time with CAMEX leadership to identify:
Their core values
The milestones that shaped the company
The characters that make up the organisation
What they wanted current and future staff to feel about being part of CAMEX
How to make the story genuine, not corporate
Because I was filming another project at the same time, I brought in a dedicated producer to help coordinate logistics across multiple locations, teams and interviews.
2. Three-Day Production (With Multiple Cameras)
With so many interviews and so much history to capture, I brought on a second camera operator for the three-day shoot.
This ensured:
Clean two-camera interview setups
Continuous B-roll capture while I focused on directing conversation
Coverage of machinery, crews, earthworks, office culture and heritage moments
Enough material to build a layered, emotional long-form story
Filming spanned:
Cambridge HQ
Taupō operations
Heritage project sites
Crew training, workshops, and day-to-day life
Family members and long-serving staff
Visually, the focus was warm, human, and grounded — a celebration of people, not just machines.
3. Editing & Storycraft
Because the story was so long and so human, I built the narrative around:
Humility
Legacy
Family
Service
Quality
The impact CAMEX has on its community
The edit combined:
Multi-camera interviews
Historic anecdotes
Modern operations
Aerials + ground-level action
Environmental shots from Waikato + Taupō
A clean, timeless grade
The result is a film that feels proud, honest and deeply Kiwi.