All hours All In TVC
Client: Attraction Studio
Sector: Television Commercial
Location: Nationwide, HQ, Invercargill
Film Type: TVC / Aerial / Heavy machinery
Overview: All hours All In
Allied Petroleum’s “All Hours. All In.” campaign celebrates the people and operations that keep New Zealand moving — day and night, in every region, in all conditions.
I was brought on to handle all filming and all editing for the national campaign, working closely with Attraction Studio to craft the visual identity and pace of the final TVC and supporting assets.
The project required an intensive six-day shoot across three major regions — two days in Christchurch, two in Invercargill and two in the Auckland region — capturing real workers, real locations, and real operations at the hours they actually happen: pre-dawn, golden hour, late evening and overnight.
The goal was simple:
Make the brand feel authentic, hardworking, and deeply connected to the communities it serves.
The Approach
To honour the campaign’s “All Hours. All In.” message, the production mirrored the real working hours of the people being filmed.
Filming Rhythm
Early-morning refuelling operations
Late-evening work in rural and industrial zones
Overnight timelapses
Fast-moving operational sites
Dawn and dusk transitions to match the 24/7 nature of the brand
Regional Coverage
Christchurch:
Service station operations, night lighting sequences, staff stories.
Invercargill:
Rural refuelling, farming environments, long-form timelapses and machinery work.
Auckland Region:
Distribution hubs, fleet movement, and challenging aerial work above and around the harbour and motorway systems.
Aerial Work
Flying a drone close to the Auckland Harbour Bridge required a strict approach:
Full compliance with Part 101 rules
Careful planning
Spotter assistance
Controlled take-offs/landings
Respecting airspace and traffic zones
The result: high-impact aerial shots that added scale, drama and a national feel to the final TVC.
Editing
I handled the entire post-production pipeline:
Master TVC edit
Colour grading
Sound design
Titles / graphics
4 × 15-second cut-downs for social
Clean archive of all deliverables
A large B-roll library for future Allied campaigns
The Outcome
The final campaign delivered a bold, cinematic brand story that positions Allied Petroleum as the unseen engine behind much of New Zealand’s daily movement.
The footage has been used across:
TV broadcast
Digital rollout
Social platforms
Regional brand activations
Internal communications
By capturing dawn, dusk, rural, urban, industrial and aerial imagery across the three regions, the campaign gives Allied a powerful, unified visual identity that feels real, honest and New Zealand-born.
Delivered Assets
60-second flagship TVC
4 × 15-second social cut-downs
Aerial footage (Auckland + rural regions)
Dawn/dusk timelapses
On-site operational B-roll library
Still frames and promo assets